Brand Kit holds your colors, fonts, logo and brand voice in one place, and your store picks them up. Genie can suggest a palette and fonts from a few words or a reference, and design logo sets from the Starter plan.

Start freeOn every plan, including Free.
  1. Pick a paletteEvery color pair is checked for contrast.
  2. Choose your fontsHeadings and text change across the store.
  3. Add your logoIt goes in the header and becomes the favicon.

  1. A palette that reads

    Every color pair is checked for contrast before you can save it.

  2. Fonts from a big library

    Pick any Google font. Shopdrop serves it from its own servers.

  3. Logo and favicon

    Upload yours, or have Genie draw a logo set on paid plans.

Ask in plain words in your dashboard. Genie drafts the change as a card, and you can undo it for 30 days.

Suggest colors for a calm candle brand
Brand paletteNeeds your OK
ColorsWarm white, sage, charcoal
FontsFraunces and Public Sans
WhereYour Brand Kit

What is in the Brand Kit?

Your colors, fonts, logo, favicon and brand voice. Your store uses them, and Genie writes and designs with them.

Can Genie design a logo?

Yes, from the Starter plan. Genie plans the logo, draws a set of options, and your first set is free. Later sets use Genie credits.

Can I use my own logo?

Yes. Upload your logo and favicon on any plan, including Free.

Can I build a brand kit from a reference?

Yes. Share a photo or a page you like, or describe the feeling, and Genie suggests colors and fonts to match.