Classic is the theme every new store starts on, and it is free on every plan. It keeps the layout neutral so your own photos lead, and it looks right with four products or four hundred.

FreeVersion 1.11.0General store, Home and living
The Classic demo store's home page on a desktop
The Classic demo store's home page on a phone

These are screenshots of Classic's demo store, not mock-ups: the same code a store on this theme runs.

  • Classic's home page on a desktopClassic's home page on a phone
    Home page
  • Classic's collection on a desktopClassic's collection on a phone
    Collection
  • Classic's product page on a desktopClassic's product page on a phone
    Product page
  • Classic's cart on a desktopClassic's cart on a phone
    Cart

Cart and checkout
Buy now, Quick add, Slide-out cart
Marketing and conversion
Announcement bar, Cross-selling, Product badges, Promo banners, Newsletter signup
Merchandising
High-resolution images, Image galleries, Image rollover, Image zoom, Product videos
Product discovery
Breadcrumbs, Mega menu, Sticky header

Every store on Classic runs its latest version. Here is what changed recently.

  1. Version 1.11.0

    • Two new sections for the homepage: Product pair (two products side by side, half the page each) and Collection panel (a panel of words beside a collection's products)
  2. Version 1.10.0

    • Footer: lay it out with blocks (menus, text, a newsletter sign-up, social links, payment methods, contact details) in 2 to 5 columns; policies and the copyright line stay at the bottom
  3. Version 1.9.0

    • Product cards show a product's colours as swatches; a colour with its own photo shows that photo on the card

All of Classic's release notes

The demo is a full store: browse the catalog, filter a collection, open a product and fill a cart.